Lida Tsene, Member of the Impact Hub Athens team and Research Lead of the Ten Million Hands project, gave an interesting interview to CNN Greece about the research recently conducted in our country -in the context of the aforementioned project- with the aim to examine the relationship of Greek consumers with responsible consumption.
"Greek consumers do not yet seem to have a holistic understanding of the term 'sustainable' and 'conscious' consumption. The tendency is to be more connected to the environment and the environmental footprint of a brand, however, there is a percentage who perceive it with a more comprehensive approach to sectors of the economy and social life. " Read the entire interview here.