Ten Million Hands

Introduction & utilization of donation

In April 2024, we made a new grant to Ten Million Hands (TMH) that would cover its yearly budget needs, allowing the uninterrupted route towards accomplishing its mission. Our ongoing contribution and active participation in all stages of the project underscores the strong ties that we have with Ten Million Hands; for us, not only is it a strategic partner that serves a purpose that is deeply rooted in the core of our Foundation – this of Responsible Consumption and Production (SDG12), but it is also the first Greek entity to adopt the Steward-Ownership model, an alternative-to-conventional company ownership and governance structure that we're introducing to the Greek ecosystem through our other strategic partner, STEWARDS.

Over the past months, TMH was rebranded and relaunched; its logo and website were completely overhauled and upgraded to better fit for purpose and its products/services. The new website aims to act as an integrated platform for Responsible Consumption and Production and hosts the following elements:

Information Hub: it contains useful content in the form of articles, tips, and podcasts that aims to accelerate community building and motivate people towards sustainable practices. For TMH, the Information Hub will be the medium to achieve awareness and help streamline its advocacy efforts on conscious consumption and production. While continuously enriching its content, the Information Hub will seek to give a coherent guidance to its community and explain the consequences that our lifestyle has on the society and the environment.

Conscious Business Network: a network of conscious brands and stores is gradually being built that will assist consumers and producers/merchants to connect; on the one hand, the consumers that are willing to shift to more sustainable choices but they currently lack information on where to find respective products that cover their everyday routine, will now be able to obtain this information. While on the other hand, the conscious businesses which currently lack resources to promote themselves widely and knowledge for the market trend and consumers choices, will be able to directly get in touch with their audience.

TMH Cards Scheme: the TMH Meal & Benefits Cards are being created to enhance sustainability in action and will start been distributed in a few months. The cards will be redeemable in the TMH Conscious Business Network and will provide purchase incentives to their users (corporates, employees, individuals) through offers and benefits. By using the TMH Cards, we actually support consumer-centric businesses that actively address environmental and social challenges under the lens of Responsible Consumption and Production, thus we leave a positive mark on society and the planet through our consuming choices.

TMH’s activity doesn’t stop here. An experiential educational program on responsible consumption for school students has been diligently designed and has successfully run its first pilots. The initial extensive research that had been conducted in the beginning of the organization's operation and gave us valuable insights regarding Responsible Consumption and Production in Greece, will continue in order to provide updated data. Apart from the TMH cards, other practical tools and solutions on sustainability for consumers and businesses will be deployed. Stay tuned!